Airline loyalty schemes
They've all got them: BA and their Executive Club, Air France with Flying Blue and Emirates has Skywards. All the airlines of the world try to keep you loyal to their brand by enticing you with special offers for points earned as you fly, plus special privileges if you fly enough to reach the higher tiers. I confess I am a member of all the above mentioned schemes, I joined them all this year and that's mainly because I've flown so much over the last 10 months. Anyway, the purpose of this post... not sure really, but it was prompted when my Emirates Skywards package arrived this morning. Part of the deal with these things is how special the airline makes the customer feel as that, along with the actual flying experience, will be a driving factor in keeping you flying with them. They need to make you feel like a valued customer, the competition is just too great these days. So here is a run down of what I have received from each of the 3 airlines mentioned. BA was the first ...