I thought I'd do a couple of posts on the state of car design these days. First up: Ford's extensive PAG portfolio. For those of you who don't know, Ford owns a fair number of car makes both stateside and in Europe. The PAG encompasses it's European possessions: Aston Martin, Jaguar, Land Rover and Volvo. To my mind PAG, on the whole, has proved fairly successful in recent years - Aston and Land Rover are now knee-deep in currency. The major exception is of course, Jaguar, which has not produced a decent design (apart from the old XK) for some time. I'll reserve judgment on the new XK until I've seen it in the flesh, but up to now I'm not hugely impressed with the exterior. Jaguars were clean, sweeping designs that made you yearn for one. The current crop are fussy and incoherent and in the case of the S-Type: fat-arsed. Aston Martin and Land Rover have been very successful financially, and aesthetically - but I begin to fear for the future. Aston appears to...
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